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Dorsey Gettman
Indianapolis
Erstellt am Mittwoch, 21. September 2016 23:26
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Chesapeake
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Pittsburgh
Erstellt am Mittwoch, 21. September 2016 23:02
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Moore
Erstellt am Mittwoch, 21. September 2016 22:28

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Saint Cloud
Erstellt am Mittwoch, 21. September 2016 19:25
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Detroit
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Birmingham
Erstellt am Mittwoch, 21. September 2016 09:34
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Newmarket
Erstellt am Mittwoch, 21. September 2016 01:46
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Belleview
Erstellt am Mittwoch, 21. September 2016 00:45
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Pontiac
Erstellt am Dienstag, 20. September 2016 18:09
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Olathe
Erstellt am Dienstag, 20. September 2016 16:19
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Pittsburgh
Erstellt am Dienstag, 20. September 2016 15:50
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Confluence
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Pittsburgh
Erstellt am Dienstag, 20. September 2016 15:00
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New London
Erstellt am Dienstag, 20. September 2016 10:17
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Memphis
Erstellt am Dienstag, 20. September 2016 07:08
A jumbo mortgage loan is a mortgage that exceeds the current loan limits placed by Fannie Mae and Freddie Mac
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Los Angeles
Erstellt am Montag, 19. September 2016 22:37
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Vessy
Erstellt am Montag, 19. September 2016 12:56
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oscar scanido
London
Erstellt am Montag, 19. September 2016 12:47
Unit 4.10 Planning a New Business Venture
September 19, 2016
Uncategorized
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Unit 4.10
Planning a New Business Venture
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Level 4 15 Credits

Assignment
Help

Assignment

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You have been offered the chance to set up your own business! An
anonymous backer has seen your potential and has offered you financial backing. Your backer does not mind how
the money is used as long as the following conditions are met:

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you must present a coherent business case for your enterprise. He does not mind whether you develop your own
enterprise or use the backing to develop a venture within an existing company
you must demonstrate a good
understanding of business organisations and the markets in which they operate
you must meet your backer
to pitch your business proposal and present supporting documentation.

Task 1 – Research and
report

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You must decide how to use the money. What type of business organisation are you
going to operate? What is the current market in which your organisation/venture will be operating?

Write a
formal report to support you pitch (AC 4.2 part). It should include:

different types of business
organisations that you could set up and an analysis of the potential benefits, limitations and risks
associated with each (AC 1.1)
an analysis of the sources of finance for each type of business
organisation (AC1.2) analysed in (a)
an evaluation of the legal considerations relevant to planning a
business venture (AC 1.3)
an analysis of the market conditions that will impact on setting up your new
business venture (AC 2.1)



Task 2 Business Planning

Prepare a business plan for your chosen venture
(AC 4.2 part). You should include as a minimum sections about:



The organisation

You will
need to develop the mission, vision, aims and objectives of the business (AC 3.1)
Propose business
structures and systems that will deliver the business aims and objectives (AC 3.4)

The product
You
need to justify the need for your business product. To do this you will need to
analyse gaps in the
market for potential products (AC 2.2)
analyse target markets for your business venture (AC 2.3)

interpret the external factors and market conditions you analysed in your report to justify the need for
your product (AC 3.2)

specify your business products to meet the needs of the target market (AC
3.3)

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Forecasts
Your backer will want to know the return on his money!


Produce business planning forecasts based on targets (AC 3.5)
Identify your business responses if these
targets are not met (AC 3.6)

Task 3 – Your pitch

You must now meet with you backer to:

pitch
for his funding of your business proposal (AC 4.1) and
provide him with the documentation you have
produced (AC 4.2) to support your pitch i.e. your report and business plan, including forecasts

Guidelines
for assessors



The assignments submitted by students must achieve the learning outcomes and meet the
standards specified by the assessment criteria for the unit. The suggested evidence listed below is how
students can demonstrate that they have met the required standard.


Task number Assessment criteria
Suggested evidence
1. 1.1, 1.2, 1.3,

2.1

4.2 (part)
Formal report which is analytical and
evaluative and convincingly supports the pitch
2. 2.2, 2.3,

3.1, 3.2, 3.3, 3.4, 3.5, 3.6

4.2
(part)
Detailed business plan which is well structured with forecasts and

targets. The student
must

differentiate between mission, vision

and aims and these need to be

relevant for the chosen
venture.
3 4.1 A convincing and structured oral presentation accompanied by written documentation. The
evidence must

also include documented witness

testimony





Contact us at
hndassignmenthelp@gmail.com
 
oscar scanido
London
Erstellt am Montag, 19. September 2016 11:43
Unit 5.6 Marketing Principles and Practice
September 19, 2016
Uncategorized
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Unit 5.6
Marketing Principles and Practice
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Level 5 15
Credits

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Assignment

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Scenario

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You have just
secured a position in the business development section of a small local organisation, the ‘Yummy Cupcake
Company'. The business has seen a steady growth in the market for professional and attractive cupcakes
but it is hoping to grow further and is looking to develop the marketing strategy to reach out to new markets.
As you have studied marketing in your qualification, you have been asked to investigate the principles and
practice of marketing to inform the senior management team (SMT) of this business.

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You may choose a different business to use as the basis for this assignment. However, it must have similar
characteristics to the Yummy Cupcake Company, in that it is small and planning to expand and your role in the
organisation is unchanged.



Your manager has outlined a development project she would like you to lead
on, which must be presented to the SMT at their next meeting, where strategic management is on the agenda. To
complete the project successfully you must demonstrate your ability to:



understand the role of
marketing in business
understand the principles of marketing
understand the application of the
marketing mix in a specific business
be able to develop a marketing plan for a specific product or
service.

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Activity 1



Create a briefing document for SMT, which provides a general
overview of the role of marketing in business. Your document must be well presented and include:




a definition and explanation of marketing
an explanation of the contribution of marketing to the
achievement of business objectives
an analysis of the external factors influencing marketing
an
explanation of the role of marketing in a not for profit business
an explanation of the elements of the
marketing process.



Your manager was impressed by your briefing document and received excellent
feedback from the members of SMT. As they prepare to expand their business, SMT would like further
information on the principles of marketing and how they may affect their plans for growth. They have asked
for additional information. You should extend your briefing document to:



explain the different
elements of the marketing mix
explain the methods of segmenting markets
evaluate the benefits of
segmenting markets
analyse the different methods of researching a market
explain how current
technology impacts on marketing activity.

Assessment Criteria
1.1/1.2/1.3/1.4/1.5/2.1/2.2/2.3/2.4/2.5

Activity 2

The members of SMT were impressed by your level of
knowledge and understanding and feel you are capable of leading the review of the businesses' marketing
mix. They have asked you to carry out a comprehensive analysis of how the marketing mix can be applied in
practice. They have asked that you carry out some research to investigate how a similar organisation has
applied the marketing mix to help them achieve business growth.

Your manager has suggested that your
research is best collated as a formal report, to be presented at the next management strategy meeting. Your
report should be presented in a suitable formal style, be well presented and of high quality. The formal
report should include:



a review of the market segments for the business
an analysis of how
the business positions its products and/or services
an explanation of how its products are distributed

an analysis of the use of pricing strategies
an analysis of the promotional strategy used by the
business.

Assessment Criteria 3.1/3.2/3.3/3.4/3.5

Activity 3

SMT found your report very informative
and useful. They would now like to proceed in developing a marketing plan that will lead to the successful
growth of the ‘Yummy Cupcake Company'. They have asked you to make a presentation to the next management
strategy meeting, which will outline the following:



the strategic aims and objectives for the
plan
the target market(s) for marketing activity, with a justification of your choices
an analysis
of the macro and micro environmental factors influencing the marketing planning.



Your presentation
should be well prepared and comprehensive. You should use suitable visual aids to help you communicate the
key points. You may make notes and prepare supplementary information to help you prepare.



You should
also prepare a handout to accompany your presentation, to ensure the SMT is fully informed of your plans for
your marketing plan. Your handout should:



propose a marketing mix for the product/ service that
you are proposing
explain how factors relevant to the implementation of the plan have been
considered.



Assessment Criteria 4.1/4.2/4.3/4.4/4.5

Guidelines for assessors

The assignments
submitted by students must achieve the learning outcomes and meet the standards specified by the assessment
criteria for the unit. The suggested evidence listed below is how students can demonstrate that they have met
the required standards.


Activity number ACs Suggested evidence
1
1.1/1.2/1.3/1.4/1.5

2.1/2.2/2.3/2.4/2.5
The briefing document should demonstrate learners'
understanding of the role of marketing in business including key definitions and the elements of the marketing
process. A range of business objectives should be considered, not just profit. The marketing process should
cover all of the indicative content listed in the unit specification, to ensure that learners'
understanding is deep enough for Level 5 work.

The marketing mix should cover in detail the main components
of the ‘4 Ps' but also show an awareness of how this can be expanded to consider the ‘7 Ps'. Market
research methods should cover primary, secondary, qualitative and qualitative.

When exploring the impacts
of new technologies, any relevant technologies at the time of completion are appropriate.
2
3.1/3.2/3.3/3.4/3.5 The report should be structured in a formal way with clear layout and appropriate
presentation.

Evidence must be applied to a specific business example. This may be taken from the local
area or be based on a well-known case study. When analysing business positions, learners must make reference
to appropriate theory, for example the product lifecycle, Boston matrix.
3 4.1/4.2/4.3/4.4/4.5 The format
of the presentation is flexible but the evidence must demonstrate the learners' ability to develop a
marketing plan for a specific product or service for the Yummy Cupcake Company. Notes and evidence of
supplementary research may be included as supporting evidence, along with an Assessor's observation
statement of performance as appropriate.



Contact us at hndassignmenthelp@gmail.com
 
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Harrisburg
Erstellt am Sonntag, 18. September 2016 17:59
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Duluth
Erstellt am Sonntag, 18. September 2016 14:14
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Woodland Hills
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Logansport
Erstellt am Samstag, 17. September 2016 20:04
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Logansport
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Fort Myers
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Tanana
Erstellt am Samstag, 17. September 2016 10:58
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Greensboro
Erstellt am Samstag, 17. September 2016 10:04
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